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Bernie Sanders’ Burton jacket sells out amid mittens meme


  • The Burton jacket Bernie Sanders wore on inauguration day has sold out.
  • Bloomberg reports Burton saw sales of the jacket more than double on Wednesday compared to cumulative sales of the past 17 days.
  • The jacket is available in other colors, though supplies are going fast.
  • Visit Business Insider’s homepage for more stories.

Bernie Sanders might not have been the most lavishly dressed on inauguration day, but his outfit choice has not only caused a barrage of memes, but booming sales for Burton, the company behind the senator’s jacket.

The jacket Sanders wore on inauguration day has sold out, Bloomberg recently reported

The company, based out of Sanders’ home state of Vermont, saw a large increase of interest and sales after the inauguration. By Wednesday, Bloomberg reports the Edgecomb down jacket Sanders had worn had more than doubled in sales compared to the past 2.5 weeks combined.

The jacket is available in other colors, though Sander’s taupe colored jacket sold out fast.

Sander’s mittens also gained notoriety. The mittens, which were given to Sanders by second-grade teacher, Jen Ellis, are made from recycled sweaters

Ellis said she has received numerous requests to make the mittens as well as turn them into a business, according to Slate.

Read more: We tracked down the political diaspora of 2020 Democratic presidential candidates and 25 of their key staffers to see what they are up to now

A photo of Sanders dressed for cold weather amidst celebrities like Lady Gaga and Jennifer Lopez, who dressed up for the occasion, went viral on Wednesday and has continued to spread on social media since. Celebrities, including Ryan Seacrest, Whoopi Goldberg, and Guy Fieri, as well as brands like IKEA have gotten in on the fun.

 

Ikea used the image for a new marketing campaign, using the image of Sanders with the title. “Get the look,” to sell a folding chair and similar open gloves.

Sanders responded to the memes during NBC’s “Late Night with Seth Meyers.” 

“I was just sitting there trying to keep warm, trying to pay attention to what was going on,” Sanders said.

Sanders also turned the inauguration meme into an opportunity to raise money for charity, selling sweatshirts online with the meme on it for $45 with the proceeds going to Vermont’s Meals on Wheels.

The sweatshirt has already sold out on the campaign store website.





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