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A look inside how CBS planned Super Sunday coverage | Entertainment


“Obviously, it’s a huge day for sports, but it’s really a big day for the entire network,” CBS Entertainment President Kelly Kahl said. “On the day of the Super Bowl, you get 100 million people, and you try to lure as many of them to stick around and introduce a new show or or bolster an existing show. Every few years, we’re lucky enough to have that.”

The “Super Bowl Today” pregame show not only has “CBS Evening News” anchor Norah O’Donnell’s interview with President Joe Biden and “Late Late Show” host James Corden with The Weeknd, it also has features from Showtime’s “Desus and Mero”, Comedy Central’s ”Daily Show,” and Nickelodeon’s “Unfiltered” game show.

Coordinating producer Drew Kaliski has been planning features since April, but even up until this week there have been changes. When Tampa Bay reached the game for the first time a team has played a Super Bowl on its home field, Kaliski began brainstorming. He will showcase Tampa Bay fans who have seen all three of their professional sports teams play for a championship in the last six months.

With COVID-19 protocols still in place — meaning no visits to team complexes — along with a blizzard that hit New York earlier this week, Kaliski has been pleased they were able to do remote interviews.

“We were able to have our Studio 43 set in New York as our home base to do the interviews, which looks phenomenal,” Kaliski said. “With all the obstacles we had to face, I never thought we’d be able to pull it off. And I’m a pretty positive guy. I think the effort of people and the technology that’s out there now, it’s mind boggling to think about it but it just works perfectly.”



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