in

Woke Capital’s Political Warning – WSJ


Customers wearing protective masks stand in line to enter a Nike Inc. store in the SoHo neighborhood of New York, Dec. 14, 2020.



Photo:

Gabby Jones/Bloomberg News

Big business has helped Americans weather the pandemic. Retailers stayed open, tech firms made remote work possible, and the pharmaceutical industry is cranking out vaccines. So why did satisfaction with the “size and influence of major corporations” fall 15 points in this year’s annual Gallup poll to a mere 26%?

The collapse came not among Democrats, whose skeptical views were virtually unchanged, but among Republicans. In 2020, 57% of Republicans said they were satisfied with big business. This year the number plummeted to 31%. The likely reason, as NBC’s Alex Seitz-Wald points out, is “the culture war reaching the C-suite.”

Put differently, many Fortune 500 firms took the Black Lives Matter protests as an opportunity to pivot hard to the left, ostentatiously endorsing protests even as they sometimes turned violent. Companies from

Amazon

to

Nike

donated large sums to progressive activist groups. Managers started to assign polarizing left-wing political texts to employees and adopted new racial hiring preferences. Brands like

Coca-Cola

and Eddie Bauer boycotted

Facebook

to try to pressure it to clamp down on political speech.

All of this did not pass without notice by Americans. Companies weren’t merely donating to their favored political candidates—they’ve done that for decades. They were bypassing the political process and intervening directly to transform highly contested parts of American life.

The firms believe this is good business, and affluent progressive consumers cheer the new political model. But everyone still gets one vote in elections, and the business community may be making a mistake by aggressively antagonizing the very Americans it has long relied on to protect it from government control.

Can right-wing populist sentiment be banished from American life by the brute force of social-media censorship? Images: AP/AFP/Getty Images Composite: Mark Kelly

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the February 6, 2021, print edition.



Source link

Friends, this isn’t the time to be complacent. If you are ready to fight for the soul of this nation, you can start by donating to elect Joe Biden and Kamala Harris by clicking the button below.

                                   

Thank you so much for supporting Joe Biden’s Presidential campaign.

What do you think?

Politixia

Written by Politixia

Leave a Reply

Avatar

Your email address will not be published. Required fields are marked *

Creating Room for Humor in Critical Media Literacy

Parler offered Trump’s company 40% ownership of the app to make it his go-to social media platform