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Northbank plans require vision, transparency and urgency


Redevelopment of downtown Jacksonville’s Northbank will require many things, including the following.

World-class riverfront

Jacksonville has a rare opportunity to develop a world-class riverfront with amenities very few cities can compete with. The latest developments regarding Lot J may be a blessing in disguise. By creating a competitive environment and reallocating the proposed developer subsidies, we may be able to take advantage of the current situation and use it to the benefit of the Northbank as a whole. If properly executed we can achieve Critical Mass by developing Lot J, the Shipyards, the old Courthouse/City Hall all and other proposed Northbank developments within a concentrated timeframe.

Imagine coming to Jacksonville and staying in a beautiful riverfront hotel with amazing recreational options like our TIAA Bank Field, Lot J, 121 Financial Ballpark, VyStar Veterans Memorial Arena, Daily’s Place, MOSH, Navy Ship/Museum, offshore and river fishing, sunset riverboat dining cruises, boat and jet ski rentals etc. This Northbank development would complement the exciting developments that are, or soon to be under construction on the Southbank from Baptist Hospital to the District. The possibilities are endless. But, to accomplish these goals will take vision, urgency, and political will.



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