Alex Lasry’s first U.S. Senate ads tout Fiserv Forum, Bucks

Wisconsin’s Democratic race for U.S. Senate got a jolt Wednesday as Alex Lasry launched two 30-second TV ads that leaned heavily on his connections to the Milwaukee Bucks.

His campaign said Lasry was “the first Democratic Senate challenger in the nation to begin such an effort” with the ads placed on broadcast, cable and digital. The campaign did not release the cost of the buy, but it marks a significant push to introduce Lasry to the wider Wisconsin electorate.

And yes, the NBA championship trophy recently won by the Bucks makes a brief appearance in one of the spots, titled “A building that works” and focused on Fiserv Forum.

More:Here’s who’s running for Ron Johnson’s Wisconsin Senate seat in 2022

Milwaukee Bucks senior Vice President Alex Lasry hugs workers after an announcement of a labor agreement between the Fiserv Forum and Milwaukee Area Service and Hospitality Workers Organization Union Wednesday, January 29, 2020 at Fiserv Forum in Milwaukee, Wis.

Lasry is on leave from his executive job with the Bucks, a team owned by several major investors including the candidate’s father, billionaire hedge fund manager Marc Lasry.

“It’s more than a basketball court that nurtured a championship,” a narrator says in one of the spots. “For Alex Lasry, building Fiserv Forum was about creating opportunity.”

Lasry then says: “We said workers come first, $15 an hour pay and 80% of the building materials are going to come from Wisconsin.”

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