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Lincoln Project Channels Apple’s ‘Crazy Ones,’ But Not In The Good Way 05/12/2022


The Lincoln Project’s latest pro-democracy campaign borrows from a legendary Apple
campaign targeting “The Crazy Ones,” both literally and figuratively.

The spot, shot in the same grainy black-and-white style as the original Chiat/Day spot that launched Apple’s “Think
Different” branding, utilizes a similar narrative style, but instead of paying homage …





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