YouTube enlists Ryan Seacrest, Bethany Mota and others to encourage viewers to #VoteIRL

LOS ANGELES – It’s Rock the Vote, YouTube style.

The Google-owned video platform on Wednesday unveiled a campaign called #voteIRL, designed to get young people to the polls for the upcoming U.S. election.

“At YouTube, we believe in giving everyone a voice,” the platform said in a blog post(Opens in a new window). “So this U.S. elections season, we’re committed to making sure that people — especially young people — use their voice by voting.”

Credit: youtube

The initiative kicked off with — what else? — a video (above) featuring a handful of popular YouTube stars including Hannah Hart, Bethany Mota, Hank Green and Kingsley.

Also coming to the platform: a series of 1 minute 34 second videos, because studies suggest it only takes that amount of time to register to vote. The first of these videos features entertainment host and producer Ryan Seacrest.

Tim DeLaGhetto, the Fung Bros and other top YouTube stars have also made videos of this length. They will roll out daily until National Voter Registration Day on Sept. 27.

Voter registration tools — including reminders — will also be available directly on YouTube’s homepage.

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Credit: youtube

Finally, YouTube said it will be live streaming the Presidential debates from more news organizations than ever before including PBS, The Washington Post and Telemundo. YouTube creators The Young Turks and Complex News will also be on the ground reporting from the debates using YouTube’s mobile live-streaming app. On Tuesday, Facebook announced it will be partnering with ABC to live stream the debate.

#VoteIRL is YouTube’s latest election-focused project.

People have come to YouTube to watch over 110 million hours of candidate and issues-related content leading up to this year’s US Presidential Election, YouTube said. Since the July Conventions, more than 200,000 election videos have been uploaded to the platform.

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Credit: youtube

These statistics helped inspire the platform to get the YouTube community more excited and involved with the election.

In honor of the election, YouTube recently unveiled election-themed sets at its spaces in Los Angeles and New York.

YouTube has also been live streaming Presidential and Vice Presidential Debates since 2012.

Creators have also been very active in engaging voters. For example, Vlogbrothers John Green and Hank Green — the unofficial voices of YouTube — recently launched a ‘How to Vote in Every State’ YouTube series.

“While people are clearly absorbed with the election online, we want to make sure they get involved in real life, too,” YouTube said. “[We want to] bring you closer to the election (and the polls) this November.”

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