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On the festival of colours, Swiggy came out with a new advertisement suggesting people can get their Holi essentials delivered on Instamart. The billboard ad featuring eggs read, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart.” This seems to have hurt the sentiments of many who slammed the food delivery company for its “Hinduphobia”.
Updated Mar 8, 2023 | 02:48 PM IST
After ‘Boycott Swiggy’ trends, company took this action on controversial Holi ad? What exactly happened
Photo : ET Now Digital
Though there is no official statement from Swiggy on the matter, the billboard ads were only in Delhi-NCR and have been taken down now, a source told PTI.
What exactly happened?
Foodtech company Swiggy faced the anger of a large number of Hindus, who labelled it as ‘Hinduphobic’ over its Holi advertisement. On Tuesday, Swiggy was among the top Twitter trends with several people using #HinduPhobicSwiggy to criticise the company for a billboard advertisement.
On the festival of colours, Swiggy came out with a new advertisement suggesting people can get their Holi essentials delivered on Instamart. The billboard ad featuring eggs read, “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart.” This seems to have hurt the sentiments of many who slammed the food delivery company for its “Hinduphobia”.
ISCKON Vice President Radharaman Das also commented on the matter saying that Swiggy is an old offender as it is also famous for sending non-veg items to their staunchly vegetarian customers who had ordered vegetarian items.
“Swiggy starts campaign to give Hindus gyan on Holi. Starts massive ad campaign with hashtag #BuraMatKhelo. Same company Swiggy is also famous for sending non-veg items to some of their customers who are staunch vegetarians and had ordered veg items: Swiggy #BuraMatBhejo,” he tweeted.
The billboards have now been removed, the PTI report said.
