9 Editors Share Their Ultimate Beauty Ick

OK, we know celebs have influence around product sales, but sometimes routines can be a bit cringe (and we’ve all seen what happens routines are not authentic.) As Executive Editor Alexia Dellner notes, these types of videos give her the ick every time she watches because they just seem like blatant cash grabs. And then there’s the extra-ness about them. “I roll my eyes when celebrities and influencers apply serums and products in that weird way, where drop it on their cheeks and let it run down…like what?” She says. “It seems so unnecessary…like, if there’s a reason why that is the best way to apply serum or whatever product then tell me! Otherwise, it just seems performative.”