Lady Gaga and Dom Pérignon have launched a new campaign in a film created at the birthplace of the Champagne.
The 36-year-old Oscar-winning singer begins her performance at the piano and begins in the vineyards for Dom Pérignon in the film.
“When you look at pictures of the abbey, its cloister, the traces of centuries engraved in the stone,” says Lady Gaga. “You can feel that dedication that must have animated generations of monks that lived and worked her. It is truly special and inspirational place.”
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Lady Gaga and Dom Pérignon worked with three artists: Photographer and Master of Light, Mario Sorrenti, composer and campaign director Woodkid (Yoann Lemoine), and choreographer Sidi Larbi Cherkaoui.
Collaborator Dom Pérignon Chef de Cave Vincent Chaperon says, “Creating is about taking risks, making commitments, and accepting vulnerability.”
Last year, Lady Gaga hosted a dinner party in celebration of her creative dialogue with Dom Pérignon.
At the 2023 Academy Awards, Lady Gaga gave a stripped-down performance of her Top Gun: Maverick anthem.