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It’s Not Just Bud Light. The War Over ‘Woke’ Is Hitting Corporate America.

It’s Not Just Bud Light. The War Over ‘Woke’ Is Hitting Corporate America.
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A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the brand into the center of a culture war over so-called corporate wokeism.

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To many people, Bud was simply getting with the times by embracing activist Dylan Mulvaney, recognizing LGBTQ consumers, and following the lead of brands such as Coca-Cola (ticker: KO), Nike (NKE), and Hershey (HSY). But the conservative backlash against Bud Light produced a 26% drop in beer sales in a week.  

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