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X no longer marks the tweet spot – Pasadena Star News

X no longer marks the tweet spot – Pasadena Star News
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A person poses for a photo signing into the Twitter website which is now displaying the new logo for Twitter, in an office in central London, Monday July 24, 2023. (Jonathan Brady/PA via AP)

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I have nothing as such against X.

X marks the spot, after all.

The band called X — motto, Got there first, dude! — are in a forever dead heat with Los Lobos as the greatest Southern California rock music makers of the 1980s (OK, and beyond). Viva Exene, John Doe, Billy Zoom, DJ Bonebreak!

The X I’m having a problem with is the new social media platform X that was the old social medium platform Twitter until new owner Elon Musk took the tweetie out of the bird.

I always had a bit of a difficult relationship with old Twitter, too.

Not much of a poster, more of a lurker. Since signing up as @publiceditor in June 2009 I’ve mostly put up my twice-weekly newspaper columns from our website and then scrolled the little blue pajaro for news.

I have an incredibly tiny following — 1,369, it is said. Let’s just say few of them ever @ me.

It’s a weird thing — while almost all of my friends in journalism were on Twitter, almost all of my non-journo friends are not. Whereas your Instagrams, your Facebooks — the Venn diagram of both those friend groups intersects greatly on those two platforms.

Twitter, no.

But I would sometimes find items of interest on the Twit and send them to a group text message made up of five of my closest guy friends.

The last time I did so — hey, it was really interesting, and a relief from today’s awful politics: A letter from reggae genius Lee “Scratch” Perry to Japanese officials back when Paul McCartney was jailed for weed! — I was severely admonished by my college roommate: “Love you, Lar-dog, but please no more Twitter s… to my phone. You gotta quit that fascist groove thing.”

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Being a journalist, and thus addicted to the news, with Twitter a very easy place to follow the news — and for all I know, it still is — I did not quit. I just stopped forwarding stuff.

And then, a week or so ago, the thing happened that made me at least quiet-quit Twit. The little blue bird disappeared from the app on my home screen one morning. In its place, a white X on a black background. I couldn’t put my finger on it and open it up, as I usually would have, that moment, and I haven’t done so since.

I’m done.

I really think the platform could have maintained my 14-year addiction, and the income that pertained to it, if they had even gone a little way toward designing a gentler, kinder X. Or something even a little Goth, like the L.A. band sometimes uses in its graphics. But the typography of this new X logo calls to mind nothing so much as the Z symbol that has become a militarist meme in Russian propaganda and is used by Russian civilians to indicate support for the war in Ukraine.



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