One of Temu’s standout marketing initiatives was a referral reward scheme, offering up to
This is part of series of measures taken by Temu to protect its customers and brand reputation. On
The actions by these scam sites “not only damages our reputation but also hurts consumers who were deceived into believing they were engaging with genuine Temu platforms. We are determined to take action to defend our rights and shield our customers from such malicious and unlawful activities,” a spokesperson for Temu told PingWest.
“We advise customers to only download apps from Apple‘s App Store and Google Play Store, and not to click on suspicious links on social media,” added the spokesperson.
Like other popular apps, Temu is facing more scrutiny as it gains in popularity worldwide. Ironically, the company’s innovative approach to offering wholesale-like prices—by bypassing intermediaries and directly connecting consumers with manufacturers—has elicited skepticism among some consumers. Long accustomed to paying for hidden costs from middlemen and their markups, some customers find it hard to believe Temu’s low prices are feasible without any wrongdoing.
“They’re able to keep prices down because they’re cutting out the middleman. They’re connecting shoppers directly with wholesalers and manufacturers who are then sending those products out,” Woroch said.
Short-sellers, which have vested financial interests to spread negative misinformation, have targeted Temu’s data practices. In response, Temu explains that its data security and collection methodologies are consistent with industry norms. The company says it collects less consumer information compared to some of its industry peers. Temu also states that it follows a principle of maximum transparency, limiting data collection and utilization to specific, justified circumstances.
Temu has also reiterated its dedication to transparent data practices. Its app is available for download on Apple‘s App Store and Google Play Store, both known for their stringent vetting.
Speaking to PingWest, a representative from the company stated, “Our commitment to data security is exemplified through our PCI-certified payment links. We collaborate with leading payment providers such as Visa, Mastercard, PayPal, Apple Pay, and Google Pay to ensure the utmost protection of our users’ financial information.”
Temu is backed by a Nasdaq-listed e-commerce group PDD Holdings, which has a market capitalization of more than
Temu is currently available to residents in 48 markets around the world, including the US,