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Google India’s Year in Search 2023, ET BrandEquity

Google India’s Year in Search 2023, ET BrandEquity
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Google Search (file image)

In many ways, 2023 marked a landmark year for India as it captivated global attention on multiple fronts. From its historic landing on the moon to its pivotal moment on the economic world stage. While India’s passion for cricket reached new local heights, our movies, sports teams, actors, athletes and even songs continued to capture global attention. This year, people also connected over memes, embraced self-care and technology, relished culinary delights, and grappled with local and global developments. Along this journey, people turned to Google Search to find a world of information and rejoice in the many moments that were so beautiful, so elegant.

As we bid the year farewell, Google India reflects on these standout moments that saw Indians searching, wondering, and celebrating across a broad range of topics. Here’s a rundown of themes that defined India’s Year in Search 2023.

continued below

People showed keen interest in self-care and technology

In the spirit of self-care, our top trending ‘How To’ question saw people enquiring about ways to prevent sun damage for skin and hair with home remedies while many also searched for zudios, gyms, beauty parlours, and dermatologists near them. The expansion of the creator ecosystem in India is reflected in our trending queries, with many keen to know ‘how to reach my first 5K followers on YouTube.’

Indian cricket sees local highs and global dominance

Our passion for cricket peaked, with queries about the Cricket World Cup and India vs Australia’s cricket matches scoring an all-time high this year. But the love for Indian cricket was truly seen across borders. The India National Cricket team ranked as the top trending cricket team worldwide, the only cricket team to find a spot as part of our global sports teams list. Shubman Gill and Rachin Ravindra emerged as the top trending cricketers locally and globally.

Searches show a step forward towards diversity in sports

The first-ever Women’s Premier League, along with the Women’s Cricket World Cup, ranked high in sports events. Beyond cricket, people tried their hand with other sports on-field with questions about ‘How to get good at Kabaddi’ and ‘How to become a chess grandmaster.’

Indian entertainment received worldwide love

In movies, while the Barbenheimer phenomenon captured the world’s attention, Indian films weren’t far behind. Jawan staked its claim to the top trending local film search and #3 top trending film search globally. Gadar 2 and Pathaan also secured coveted spots as local and worldwide trending films.

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Actor Kiara Advani led the trending People list in India, and also found a spot in the top trending global actors list. In the Barbie vs Oppenheimer battle, ultimately the latter led the charge in international entertainment searches in India, the report highlighted.

Digital entertainment and trends influenced local pop culture

With six of the top ten, local OTT content dominated trending shows, leading to Farzi, Asur, and Rana Naidu taking top ranks. People expressed themselves with a range of entertaining memes, be it the humorous ‘Bhupendra Jogi’ meme, ‘So Beautiful So Elegant’ meme that turned Delhi-based Jasmeen Kaur into an internet sensation, or Serbian-song inspired ‘Moye Moye’ meme that saw people finding humour in difficult situations.

India has the highest percentage of sports superfans: report

In various realms, including food, beauty, and fashion trends, Indian Gen Z has shown a heightened inclination to embrace and explore emerging trends. From ayurvedic ingredients to vegan products, plant-based meats and adaptogens, GenZ in India is most excited to try diverse food and ingredients.

  • Published On Dec 11, 2023 at 04:40 PM IST

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