Australian Lamb have released their annual advertisement ahead of Australia Day, this time poking fun at the population’s generational divide.
The eagerly-anticipated advertisement was released on Sunday and was titled: ‘The Generation Gap’.
The video featured a series of physical land fissures separating each generation onto their own island and growing wider each time one picks on another.
The annual advertisement is released each year in January, ahead of one of the biggest days for lamb consumption in Australia on its national holiday of January 26.
The ad drew a mixed response from Aussies with one pointing out a glaring detail that was normally included in the videos had been left out.
They noted there was an absence of any reference to Australia Day.
‘All lamb ads in the past have been based around Australia Day,’ they wrote on social media platform X.
‘The woke police have got to [Lambassador] Sam Kekovich.’
The ad opened on a shot of an older woman strolling in activewear through the idyllic neighbourhood of Boomer Town as she was greeted by neighbours who repeatedly alerted her to the fact her phone flashlight was on.
She was handed a set of keys by a real estate agent standing beside a sign that read: ‘Buy two homes get one free’.
‘Have a house,’ he said, handing over a set of keys.
‘Careful, watch out for the generation gap,’ the woman then said to a gardening neighbour before the ad widens to an aerial shot of the divided landscape.
‘Ah bloody Gen Z’s. Just remember we’re the ones that invented your precious World Wide Web,’ the neighbour cried out across the gap to a group hyper-exaggerated archetypes of Gen Z, before the ground shook and separated further.
‘Ugh classic Boomers making the gap bigger, they’d understand if they’d just listen to us,’ one said.
A second Gen Z member distracted by a tablet and with Airpods plugging his ears said ‘it could be worse, we could be in our early 30s’.
The next shot jumped to a pair of Millennials perched on a climbing wall, asking if they are still considered ‘cool’, followed by a shot of a Gen X couple relaxing by a pool and complaining that ‘no one pays attention’ to them.
The fictitious divided land was ultimately united by the scent of a lamb barbecue which had broken away from Boomer Town and stands alone on a small island.
‘Well at least we can agree on something,’ the Boomer woman exclaimed, before the land began to shift back together, effectively closing the Generation Gap.
‘I’m addicted to my phone as well,’ the elderly woman called.
‘Takeaway coffees could be hotter,’ the Gen Z female said.
‘It’s ok you spent $368 billion on submarines,’ the millennial woman said.
‘It was an impulse buy,’ a Boomer man replied.