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Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein’s Rapid US Expansion – Amazon.com (NASDAQ:AMZN)

Amazon Amps Up Delivery Speed and Trust to Tackle Alibaba Rivals Temu and Shein’s Rapid US Expansion – Amazon.com (NASDAQ:AMZN)
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Amazon.Com Inc (NASDAQ:AMZN) is focusing its strategic efforts on countering the rise of emerging e-commerce platforms PDD Holdings Inc (NASDAQ:PDDTemu and Shein, recognizing them as significant competitors in the online retail sector. 

These platforms, originating from China, have swiftly gained traction in the U.S. market, directly targeting Amazon’s customer base. 

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Temu, in particular, has launched a massive advertising campaign, securing its position as the leading advertiser on Meta Platforms Inc (NASDAQ:META) in 2023.

Also Read: Alibaba’s AliExpress Sees Order Surge with New 5-Day Delivery to the US, Expanding Global Reach

To maintain its competitive edge, Amazon is leveraging its strengths in customer trust and speedy delivery, the Wall Street Journal reports

The company is expanding its same-day delivery offerings, especially electronics, and developing marketing campaigns highlighting its reliability and quick delivery capabilities. 

Despite Amazon’s efforts to innovate and adapt, challenges from Temu and Shein persist. 

These competitors have rapidly grown in the U.S., with Temu’s monthly active users rising in a short span. Their strategy includes offering bargain prices and shipping directly from China, albeit at slower delivery speeds than Amazon.


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Previously, Amazon intended to set up an innovation hub near Shenzhen, the center of technology and e-commerce in China. 

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In 2023, Amazon witnessed a more than 20% rise in sales from Chinese vendors, with an increasing number of sellers reaching sales figures above $10 million.

Temu is drawing in manufacturers who previously worked with its fast-fashion competitor, Shein, per prior reports. By offering these manufacturers a new platform to sell their inexpensive products, Temu is capitalizing on Shein’s efforts to streamline its supply chain for a significant U.S. stock market debut

Furthermore, Temu is intensifying its competition with retail giants like Amazon and Walmart Inc (NYSE:WMT) by encouraging suppliers to take charge of logistics and delivery, aiming to lower market prices through substantial subsidies and faster delivery times to customers.

Amazon’s stock has gained over 77% in the last 12 months. Investors can gain exposure to the stock via IShares U.S. Consumer Discretionary ETF (NYSE:IYC) and VanEck Retail ETF (NASDAQ:RTH).

Price Action: AMZN shares closed higher by 1.28% at $178.15 on Wednesday.

Also Read: Alibaba Seeks Growth Beyond China, Strategic Alliances in Gulf Countries Mark a New Chapter for Tech Giant

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo by ANIRUDH on Unsplash


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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