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Deadspin sold by parent company in wake of falsely accusing child of racism

Deadspin sold by parent company in wake of falsely accusing child of racism
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Sports outlet Deadspin has been sold by its parent company, less than four months after the outlet falsely accused a young Kansas City Chiefs fan of racism.

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G/O Media, which used to be known as Gizmodo Media Group, sold Deadspin to the new digital media company Lineup Publishing in Europe. The sale will also see none of the preexisting staffers of Deadspin carry over as Lineup Publishing seeks to “build a new team more in line with their editorial vision for the brand,” CEO Jim Spanfeller announced Monday.

In November, an article from the sports outlet falsely accused 9-year-old Kansas City Chiefs fan Holden Armenta of committing racism against Native Americans and black people for wearing blackface and a Native American headdress. The article was published even though Armenta is of Native American descent and photos from the game he was attending showed him in red-and-black face paint, which was worn to support the Chiefs.

A young Kansas City Chiefs fan, dressed with a headdress and face paint, looks on during an NFL football game against the Las Vegas Raiders, Sunday, Nov. 26, 2023, in Las Vegas. (AP Photo/David Becker)

Last month, the parents of Armenta, Bubba and Shannon Armenta, filed a lawsuit against Deadspin for posting its original article and for how it falsely portrayed their son as racist. In December, the parents threatened legal action against Deadspin and asked for a retraction of the story and a published apology.

The lawsuit asked the court to give the Armenta family “a narrowly-tailored injunction prohibiting the republication of any statement or image adjudicated to be false and defamatory.” It also asked for the family to be given “all costs, disbursements, fees, and interest as authorized by law.”

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The article published by Deadspin received major criticism online for pushing a false narrative, with podcast host and media personality Joe Rogan criticizing it. Billionaire Elon Musk, the owner of X, also spoke out against it, calling the author of the story “an unapologetic racist and a deceiver.”

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Following the story, a fundraiser was created to send Armenta to the 2024 Super Bowl, which was played between the Chiefs and the San Francisco 49ers. On Super Bowl Sunday, footage shared on social media showed Armenta attending the big game while wearing his face paint and headdress.





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