The Vogue Business TikTok Trend Tracker

New York Fashion Week

Challan, @Challxn, US
5.5 million followers
US-based Challan, originally from Barbados, focuses on fashion, beauty, lifestyle, gaming, modelling and photography in her content. Challan’s following has grown at a rapid pace, leading to her being selected to be part of the inaugural Fenty Beauty House, the first-ever TikTok Black History Summit, the first all-black creator content house and featured on the cover of The Hollywood Reporter.

Rami Aly-Zein, @RamiZeinn, US
16.4 million followers
Rami is a lifestyle and fashion creator who grew up homeless before becoming a rising actor and social media star. From comedic #GRWM videos to serving looks on the red carpet and food reviews and challenges, he uses his unique personality and sense of style to stay connected with his audience wherever he is in the world.

Kristine Thompson, @trendycurvy, US
1.8 million followers
Kristine’s content aims to inspire women to be more confident in themselves. On TikTok, she offers style inspiration along with tips and tricks for people to use in their everyday life. Describing herself as “a curvy girl living in a trendy world”, Kristine believes that no matter your size, there is always a way to be fashionable.

Taiwo Aladejebi, @definitelyTai, CA
530,400 followers
Tai is a Canadian model who creates content combining his two greatest passions: fashion and video editing. Known for being the pioneer of the iconic ‘Outfit Walk Challenge’, Tai’s fashion sense, photography and editing skills has helped him garner over 500,000 followers and 10 million likes on TikTok. He has worked with top brands including Off-White, Levi’s, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis and The Hudson Bay.

Izzi Allain, @Izzipoopi, CA
1.3 million followers
Izzi, from Montreal in Canada, is best known for her highly entertaining GRWM videos where she styles unique and eye-catching pieces. Her authentic and engaging content has amassed her an audience of 1.3 million and secured her successful partnerships with global brands such as Loewe, Fendi, Longchamp, and Gucci.