Alofoke, Dímelo King, Leo Rojas & Molusco: Podcasts Changing Culture

Podcasters have emerged as key players in shaping conversations around Latin music and culture. Once viewed as a niche medium, podcasts now stand at the forefront of connecting audiences with authentic voices and amplifying narratives that reflect Latin music’s global influence.

During Latin Music Week, four of the most influential voices in the Latin podcast world — Alofoke (aka Santiago Matías), Dímelo King (Elkin de la Hoz), Leo Rojas (of Escuela de Nada) and Molusco (Jorge Pabón) — will explore the rising power of the format and its impact on the Latin entertainment industry.

From Alofoke’s role in championing the música urbana movement in the Dominican Republic — where his platform has served as an incubator for emerging reggaetón and dembow stars like Mami Jordan and Rochy RD — to Molusco’s unfiltered interviews with Puerto Rican heavyweights like Residente and Anuel AA, these podcasters wield massive influence. With millions tuning into Molusco TV, his conversations often spark viral moments that keep audiences engaged and talking.

Dímelo King, celebrated for bridging music and digital storytelling in Colombia, brings a bold and controversy-ready approach, with episodes featuring artists such as Akapellah sparking debates on the authenticity of rap. Meanwhile, Rojas — along with Chris Andrade and Nacho Redondo — delivers a blend of sharp humor and cultural commentary on Escuela de Nada, a Venezuelan podcast that covers topics including sports, politics and entertainment.

“We’ve created trends in podcasting,” says Alofoke, who recently struck a music distribution deal with Sony Music. “For example, we brought in big screens and spectacular sound booths, which have been replicated in other countries. We have a great platform, a great audience, and we’ve worked music for over 20 years.”

This story appears in the Oct. 11, 2025, issue of Billboard.